As Thomas Edison once said: “If there’s a way to do it better, find it.” To remain competitive, the telecoms industry can no longer follow traditional processes and let the chips fall where they may. Instead, it needs to be proactive in finding more efficient ways to achieve innovation at a faster pace, in order to become more agile and better serve customers in the longer-term. Cloud-based service-layers, underpinned by virtualisation, offer a path to transformation, providing operators with the tools they need to collaborate alongside vendors, developers and end-users to create unique VoLTE services. Some operators are already leading the charge of this new model. The question for the rest of the operators in the industry is whether they will follow, or allow others to vault over them when it comes to making the most of the VoLTE opportunity.
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