Strong security – Full AES-128 encryption using CCM provides strong encryption and authentication of data packets so communications are secure.
Topology – BLE uses a 32-bit access address on every packet for each slave, allowing billions of devices to be connected. The technology is optimized for one-to-one connections while allowing one-to-many connections using a star topology.
Because of its ubiquitous deployment in portable devices, BLE allows for wholly new applications across all industries. For example, consider the different ways BLE can be used at a trade show to increase the effectiveness of a company’s investment in meeting new customers:
Gamification – BLE can be used to encourage attendees to explore less popular areas of a trade show booth by offering them special rewards for discovering strategically placed beacons in those areas.
Sponsorships – Leverage beacons for additional revenue by pushing notifications that prompt attendees to check out the closest booth when they pass by a certain zone at the trade show venue. This can be a premium service offered to sponsors.
Heat mapping – With access to real-time statistics, beacons can recognize hotspots and send alerts to event managers about locations that are overcrowded and more prone to security breaches.