Android continues to dominate smartphone shipments, while Apple iOS has grown the high-end market, mainly due to the iPhone 6 and iPhone 6 Plus. Microsoft is still struggling to gain traction in the smartphone market. However, in spite of Android holding the top position in shipments by far, Apple remains the most profitable smartphone company by a wide margin
Linda Sui, Director at Strategy Analytics, said, "Global smartphone shipments grew 30 percent annually from 1.0 billion units in 2013 to a record 1.3 billion in 2014. Emerging markets, such as China and Indonesia, drove the industry's growth last year and they will continue to do so through 2015."
Neil Mawston, Executive Director at Strategy Analytics, added, "Android shipped 1.0 billion smartphones worldwide in 2014, rising from 0.8 billion units in 2013. Android has become the first ever smartphone operating system to ship more than 1 billion units in a single year. Android accounted for a huge 81 percent share of all smartphones shipped globally in 2014, and Apple iOS remains its only serious threat for now. Apple iOS shipped 192.7 million smartphones worldwide in 2014, capturing 15 percent share. The iPhone 6 and 6 Plus models have recently re-energized Apple's growth and their bigger-screen designs have swiftly gained traction among wealthy consumers."
Woody Oh, Director at Strategy Analytics, added, "Microsoft shipped 38.8 million smartphones for a relatively niche 3 percent marketshare worldwide in 2014. Microsoft's Windows platform dominates PCs, but it continues to struggle in smartphones. Microsoft still lacks multiple major hardware partners to build its phones, while Microsoft's retail presence in important countries like China remains tiny."