The Next Gen NFC-iBeacon connected screen to be demonstrated at Mobile World Congress in Barcelona allows users to interact with images at the very place where they are displayed using contactless cards and NFC smartphones. For example by placing a card on a product shown in a video, a user could pick up the details of that product. The type of interactions include picking up coupons, buying products, grabbing the contact details of a restaurant, automatically sending a request for information by email, sending a delivery address for purchases, or sending a ID to access a loyalty account.
The use of iBeacon and BLE modules create additional interactions based the user’s distance from the screen and the content currently displayed. The new screen interacts with the widest range of connected objects, including NFC-Phones, iPhones, NFC cards (Payment or Transport), NFC Loyalty cards, and even Passports.
The display comes with a full Drive-to-Store platform that allows retailers to upload multiple offers (coupons, tickets, reservations, VIP offers) that will be distributed by the screen following criteria such as location, timing, day of the week, or weather.
Consumers pick up multiple offers by simply approaching any of their personal connected objects to the offers, on screen, using alternatively NFC Cards, or NFC Phones, or iPhones.
“Next Gen NFC-iBeacon Connected Screen opens the way to impulse buying using Phones or Cards meaning that Digital Signage will move from Pay-for-Time to a results driven Pay-per-Click business model” said Tim Baker, Marketing Director at Think&Go in a statement.