Firmware links IoT M2M to Google Analytics

February 27, 2014 // By Nick Flaherty
Lantronix has developed firmware that will link its industrial and M2M systems to the Google Analytics web analytics service rather than having to use a custom cloud analysis system.

Google Analytics is used by more than 10 million websites and provides a full suite of customizable analytics, modeling, and reporting features. Lantronix is planning to incorporate this new functionality into its PremierWave and xSenso product families, demonstrating the Google Analytics-connected solutions at Embedded World this week.

"The promise of M2M and the Internet of Things lies not in the technical specifications of the products themselves, but in how these products provide solutions that make life better -- for consumers and businesses alike," said Kurt Busch, president and chief executive officer for Lantronix. "Incorporating Google Analytics into our product offerings yields a simple, easy to use analytics engine for almost any machine. The ability to access real-time data, customized to meet the user's needs, to whatever device, wherever it's located, is what will drive the next wave of M2M adoption."

The first product families expected to include Google Analytics functionality include the PremierWave XC-HSPA+ industrial grade 3.5G cellular modem with five band HSPA+, network redundancy, and enterprise-level security for mission critical applications, time sensitive event tracking, and M2M connectivity, as well as the 2G version PremierWave XC. For embedded designs the PremierWave EN ARM 9 system on module (SOM) for Wi-Fi M2M applications is a a small removable module with integrated Flash and RAM and dual band 802.11 a/b/g/n capabilities. This ia aimed at embedded applications that require simple development, ease of use and a proven robust high performing solution with network connectivity and the data can now be fed back into Google Analytics via the PremierWave XN multi-port application server that offers high performance Ethernet or Wi-Fi connectivity for remote access and easy management of machines or equipment over the network and across the Internet.

The Lantronix xSenso product family provides remote sensor monitoring and process control through a compact DIN-rail or wall mount solution that enables analog sensors (voltage or current) to easily and transparently send real-time data