Apple's possible target beyond phones

October 11, 2017 //By Krishna Jayaraman, Frost & Sullivan
"It was September second week, and most of the smartphone lovers or Apple fans waited for the tenth anniversary of iPhone like a festival of sorts. Apple launched the next generation iWatch – capable of running independently with cellular, the iPhone 8, 8+ and the much awaited flagship iPhone X. It was very clear that Apple ecosystem of devices is expanding, which used to be a 3 model line-up has now increased to 5 models. But being a person who looks into details, the most interesting part was the A11 Bionic processor and Apple's announcement of making their own GPUs.

Coming from the angle of ecosystem – The Keynote delivered hidden messages sent out by Apple about their imminent ecosystem approach. While the devices take care of personal life, the technologies behind these devices – the processor, their GPU capability, augmented reality bring a clear angle towards their autonomous connected car approach. Most of the automakers are partnering with the likes of QUALCOMM and NVidia for processing and graphics power, Apple is designing the same in house.

This in fact is validated from the 87 companies they have acquired in total. Apple has invested bigtime in Biometrics and Machine Learning (Metaio for AR, Mapsense for Apple Maps, VocallQ for voice, Perceptio for Machine learning, Emotient for facial learning, LegbaCore for security, Lattice Data for AI, and the list goes on). It is clear that not only are these being used to develop the likes of Siri and Apple maps, but Apple's autonomous brain is going to be powered by these technologies.

When it comes to Biometrics what's more interesting with iPhone X is the integration of facial recognition technology. The facial recognition technology is offered by a 3D sensor company from Israel called "PrimeSense" that powered the Gesture recognition technology on Microsoft Xbox which was later acquired by Apple back in 2013. iPhone X uses 'Face ID' to unlock the device and authorize payments. While you follow the on-screen instructions to set up your face ID, a dot projector  produces more than 30,000 dots of invisible IR light on your face to create a three-dimensional map of your facial landscape, measures and stores your face biological characteristic.