AWS, Azure growth proves the future is multi-cloud

February 02, 2018 //By Michael Segal, Netscout
AWS, Azure growth proves the future is multi-cloud
AWS revenues increased by 45 percent in the last quarter driven by surging adoption of multi-cloud by enterprises. Multi-cloud and hybrid cloud adoption will fuel businesses to leverage smart data, so that they can protect and maintain increasingly complex cloud environments.

Cloud is here to stay – AWS and Microsoft Azure have proved just that by recording incredible growth over the past year. Azure has a long way to go to dislodge AWS, but its gaining ground on the number one player in the cloud services market, while outperforming Google and IBM. Microsoft’s investment in Azure has paid off thanks to more and more enterprises choosing to migrate services and applications to public cloud infrastructures. The trend is irreversible, there is no going back. Enterprises and large organisations simply have no choice, they need the scale and flexibility that cloud provides to grow their businesses and remain competitive.

To support their cloud strategies businesses will look to adopt a multi-cloud approach, and utilise a mixture of services from different providers, such as Amazon, Microsoft and Google Cloud. Multi-cloud environments enable businesses to mitigate business and IT risks while leveraging different advantages from each provider.  It’s a win-win situation for the public cloud providers as more organisations wake-up to benefits of multi-cloud.

However, as companies shift towards a multi-cloud and hybrid cloud model, pervasive visibility will become integral to business success. As hybrid cloud becomes more widespread, we are likely to witness an increasing number of organizations adopt a smart data approach. This enables them to implement top-down service assurance, based on a detailed picture of the hybrid IT environment. It allows them to truly understand applications and service availability, reliability and responsiveness and troubleshoot service issues, both in real-time and back-in-time.

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