Demand for quality broadcast requires next generation technology

May 13, 2020 //By Jean-Pierre Joosting
Demand for quality broadcast requires next generation technology
Live streaming and subscriber platforms are becoming more and more popular, even before the boost from COVID-19, leading to a critical need for network operators to urgently address the challenges linked to the growing demand for high-quality broadcast.

To continue to thrive, the broadcast industry must adopt systems that enable faster networks and larger bandwidth – both of which are essential for the rapid transmission of large digital files across a range of distances, without compromising on the quality of the signal.

As the virtual NAB Show Express gets underway, Dominik Ruckstuhl, Program Manager Solutions, Projects and Technologies at HUBER+SUHNER, highlighted that a shift away from traditional systems is needed to keep the sector competitive and able to keep up with this worldwide growth in demand.

“As viewing attitudes continue to change, a range of different video resolutions are needed from standard HD to 4K, 8K and beyond,” Ruckstuhl added. “This trend and an industry push towards the Society of Motion Picture and Television Engineers (SMPTE) 2110 standard, that describes how to send digital video over an IP network, is driving a real need for fast, reliable fiber connectivity.”

This high level of connectivity is imperative to prevent delays or downtime – with total reliability being absolutely crucial when it comes to live and on-demand content. These requirements have caused a real need for upgradeable, future-proof fiber optic infrastructure that can manage large amounts of fiber connectivity quickly and easily to transfer signals between various locations and equipment as and when required.

“The broadcast industry is facing unprecedented challenges as consumers expect high-quality broadcast content no matter where they are and on which device,” said Jeff Lineweaver, Key Account Manager for HUBER+SUHNER Broadcast Fiber Optics. “As a result, broadcasters need more than just the conventional tools of the past. To manage these ever-expanding volumes of data, there needs to be a higher density of fiber and a network that can be expanded quickly as demands grow.”


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