The study – driven by T-Mobile and conducted by HarrisX – is planned to be produced quarterly, and the results from the inaugural report have already being unveiled. It found more than half of Americans are already aware of 5G; they're excited about new innovations 5G will bring; and they believe 5G will create new jobs. The study also found a large majority of Americans expect 5G to impact their personal lives, rural communities, the economy, business and government.
"We became the Un-carrier by listening to our customers, and that's not going to change," said John Legere, Chief Executive Officer at T-Mobile. "While the other guys are talking about 'their' 5G networks and what 'they' will do with them, we're asking people what they want! That is exactly why we've partnered with HarrisX here… because listening is at the core of who we are at T-Mobile!"
"Consumer sentiment around tech innovation and 5G in particular is widely positive, with big expectations for impact on job creation, business, and various facets of people's personal lives like healthcare management in the near future," said Dritan Nesho, chief researcher and CEO of HarrisX. "Expectations are high, with over 2 in 3 Americans believing 5G will become a reality by 2020, which will require significant investment by the public and private sector to get there."
In the inaugural study's findings, more than half (57 percent) of Americans said they are aware of 5G and, of those who are aware, most (90 percent) believe 5G will be better than 4G/LTE. 64 percent of Americans who are aware expect 5G to be "widely available" before 2020, and respondents find improvements like reliability (93 percent), speed (92 percent), and wider coverage (91 percent) to be the most appealing aspects of 5G.
Most (61 percent) believe that 5G will be easy for consumers to adopt while 30 percent of consumers believe that the cost of upgrading and difficulty in learning how to use a new technology will make 5G difficult to adopt. One in three Americans view the United States as the global leader in 5G, with 28 percent undecided, and the rest divided among an array of other countries.