Match Insights with Watson Discovery: Fans can become instant "experts" about the players and the tournament match-ups with new AI-powered insights ahead of each match. Match Insights with Watson Discovery uses NLP technology to search for and understand millions of articles, blogs and thought leaders leading into a match, to gather the most relevant information. The solution uses Natural Language Generation technology from IBM Research to translate structured data - like statistics from prior matches - into narrative form, so fans can get fact-based insights on the players and their opponents ahead of match play.
AI Sounds: Among the challenges the USTA faced this year was how to recreate the sound of fans inside the stadium. IBM leveraged its AI Highlights technology to recreate crowd sounds gleaned from hundreds of hours of video footage captured during last years' tournament. In past years, AI Highlights used Watson to digest video footage and rank the excitement level of each clip to compile a highlight reel in near-real time and classify specific crowd reactions, including the crowd roar, to give each clip a crowd reaction score. This insight will be used this year to dynamically serve up those sounds based on similar play from last year. The AI Sounds tools will be available to the production teams in-stadium and at ESPN.
The new digital experiences were developed by IBM iX, one of the world's largest digital design agencies, and are available on Official US Open platforms, including USOpen.org and the US Open app. A team of IBM iX experts in design and technology collaborated virtually with the USTA digital team, utilizing the IBM Garage Methodology to co-create the new fan experiences and fast-track their deployment.